Worldwide Business with kathy ireland® Explores How Optical Phusion Helps Brick-and-Mortar Stores Create Engaging In-Store Customer Experiences

October 11 07:47 2017
Tune in to Bloomberg International on Sunday, October 15, 2017. See market-by-market listings below.

Los Angeles, CA – October 10, 2017 — Worldwide Business with kathy ireland® is pleased to announce an exclusive interview with Scott Arnold, President of Optical Phusion (OPI), a self-service kiosk, enterprise mobility and wireless technology integration solutions company.

Arnold will discuss the company’s revolutionary in-store wireless mobility technology solutions that can help brick-and-mortar stores increase their customer engagement.

OPI helps customers manage the entire lifecycle of kiosk and wireless mobility technology. This is done with application-driven solutions for a range of markets specializing in retail, logistics and field sales organizations. OPI solutions support a broad range of kiosk, enterprise mobility and RFID assets. The company has implemented a variety of kiosk applications for promotional video content management, coupon printing, loyalty registration and price verification. OPI’s creative kiosk designs, customizable software applications and partnerships with industry-leading manufacturers, with OPI professional services and support, allow them to create responsive, elite solutions, that reduce the total cost of ownership and deliver greater return on investment.

Arnold says that, even though a large amount of shopping is now done online, Optical Phusion believes that brick-and-mortar stores still have a lot to offer — if their customer experiences are done right. He explains, “In some retail locations, foot traffic is down by close to fifty percent in the last five years. It’s really all about the customer experience and the in-store experience. At OPI, we have technology — that retailer’s look to us to help implement — that engages the customer while they’re in the store.”

JL Haber, Vice President of Programming for Worldwide Business with kathy ireland®, is thrilled to feature Optical Phusion. He says, “Although so much shopping is done online these days, there’s still something very special about the in-store shopping experience. Optical Phusion is an inspiring group of visionaries and innovators who have come up with many smart solutions to engage the customer while they’re in stores — helping to keep brick-and-mortar retail alive and well. We can’t wait to have Optical Phusion on our show.”

For more information about Optical Phusion, visit and tune in to Bloomberg International on Sunday, October 15, 2017 at 3:00pm HKT.

About Worldwide Business with kathy ireland®

Worldwide Business with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives all over the globe. It can be viewed on Fox Business Network as part of their sponsored programming lineup, as well as internationally to more than 50 countries on Bloomberg International.

Visit for detailed airing schedules—or check your local listings.

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